As an artist and cartoonist first, my process is to blue line sketch out my ideas, to see what takes shape. Some ideas stick, and some don't. It's always fun and interesting to look back and see what did, and didn't make the cut.  Developing the artwork helps to create a cohesive world for the users experience. Game development is a form of storytelling. We try to keep the user engaged with our visuals. Another major benefit to developing the artwork is the possibility of publishing game art media, merchandise and commissions.